KLM wins APEX World Class Award 2025

For the fourth consecutive year, KLM has again won the APEX World Class Award. This special recognition is granted by customers and the industry for achievements in customer experience, sustainability and safety. The prestigious award is presented annually by the international Airline Passenger Experience Association (APEX), which evaluates passenger experiences. Winners are chosen based on worldwide audits and consumer reviews. Ben Smith, CEO of Air France-KLM, accepted the award in Los Angeles (USA) from Joe Leader, CEO of APEX Group.

The World Class Award reflects performance in service, customer experiences, sustainability and safety. KLM aims to shine in relation to all these aspects: at the airport, in its lounges and of course, on board.

"We are incredibly proud to have won the APEX World Class Award for the fourth year in a row. We set high standards for transporting our passengers comfortably and safely, while also focusing on making flying cleaner, quieter and more fuel-efficient. To this end, we invest heavily in fleet renewal, with the first Airbus A321neo’s entering service since August 2024. In addition to the introduction of the Airbus A321neos, we have enhanced the customer experience on our long-haul aircraft by finalizing the rollout of Premium Comfort and our new Business Class product. This award serves as fitting recognition for everyone at KLM who makes every effort, every day to provide our customers with an unforgettable experience."
Barry ter Voert, CXO & EVP Business Development

"KLM continues to ascend to the heights of APEX World Class, representing the pinnacle of European Union aviation excellence. Their unmistakable Dutch artistry, from refined dining to cabin comfort, speaks to KLM’s devotion to enhancing the passenger experience. KLM’s leadership in sustainability, from innovative fuel usage to environmentally conscious cabin design, reflects a forward-thinking approach that stands out globally. KLM truly embodies the elevated principles of APEX World Class by YATES+."
Dr. Joe Leader, CEO APEX Group