TRU by Hilton grows to 50 hotels

The launch of TRU by Hilton may be breaking records in the hospitality industry. The new hotel chain that focuses on the U.S. managed to open 50 hotels in a year’s time, but the bar will be raised further: TRU by Hilton is expecting most of its pipeline of 300-plus locations, totaling over 30,000 rooms, to open by 2021. 

The new brand, TravelPulse reports, focuses on the amenities and experiences that matter most to guests, including comfortable beds, smaller, more efficiently designed rooms with a mobile desk and large bathrooms with premium bath amenities. In TRU by Hilton hotels, rooms are fitted with the best in in-room entertainment, a complimentary build-your-own ‘Top It’ breakfast bar with healthy, sweet and savory items. Most TRU by Hilton hotels offer a large lobby with areas for guests to work, play games, eat and lounge, and a 24/7 "Eat. & Sip." market with gourmet snacks and drinks. 

The hotels offer mobile check-in, Digital Key, super-fast free WiFi, remote printing, a social media wall and lobby tablets and fitness centers that leverage the latest fitness trends. 

Further reading on travelpulse.com 

Image by TRU by Hilton