Hotel guest satisfaction key factor: good sleep

Hotel guest satisfaction key factor: good sleep

Hotel managers go to great lengths to pamper their guests and to improve satisfaction. A recent showed that there is actually only one factor that greatly influences the ratings: good sleep.

In short: the better the night's sleep a traveler gets, the higher that person's satisfaction will be with the hotel. The 2019 J.D. Power Survey shows that only just 29 percent of hotel guests actually experience a better-than-expected quality of sleep.

The survey points out that “quality of sleep is one of the most important components of a hotel guest experience, offering the potential to drive overall satisfaction and brand loyalty”, as BusinessTravelNews reports. Overall satisfaction scores increased 114 points on a 1,000-point scale when a guest received a better-than-expected night's sleep. And of those who responded that they do receive that experience, 78 percent definitely would return to that property.

The report insists that the comfort of the bed, quietness of the room, comfort/quality of linens and pillows, and temperature in the room all contribute to the scores that make business travelers come back to a specific hotel or to a hotel brand.

Further reading on: businesstravelnews.com