Hilton: double size in Africa in next five years
Hilton has announced that it will double its presence in Africa in the next five years. The hotel group will launch new brands in Africa and it will enter new countries. Hilton announced its aggressive growth plans at the opening of the Legend Hotel Lagos Airport, Curio Collection by Hilton - the company’s first Curio property in Africa.
Legend Hotel Lagos Airport, Curio Collection by Hilton is located at Murtala Muhammed International Airport. The new Lagos hotel joins more than 60 Curio Collection hotels around the world. BreakingTravelNews reports that this is Hilton’s first hotel in Lagos and its second in Nigeria, “with an additional seven hotels in its development pipeline for the country.”
Hilton mentioned the rapid urbanization of Africa as one factor in the chain’s growth plans for the continent. The UN has forecasted that the world’s ten fastest-growing cities will all be in Africa by 2035.
Hilton expects to open eight hotels in total across Africa this year, three of which will be Hilton Garden Inn hotels. In the next five years, there will be at least 16 Hilton Garden Inn hotels openings, in Kampala, Ghana, Malawi, eSwatini (formerly Swaziland) and many other strategic locations across sub-Saharan Africa.
Further reading on breakingtravelnews.com