‘Bye bye Sydney’ at landmark farewell point

‘Bye bye Sydney’ at landmark farewell point

Airports looking for exposure in the social media arena come up with clever ideas. Sydney Airport has unveiled a new departures experience at the International terminal that offers a new and fresh farewell point for travellers, a sure eye-catcher and selfie-venue that will receive lots of shares and likes.

The airport has invested in a landmark farewell point. It features a curved wall that includes more than 10,000 metres of Tasmanian Oak. The structure – a piece of art in itself – weighs 9,000kg. It also includes 25-metres of digital screen displaying vibrant images of Sydney. According to a report by AirportWorld, the new venue provides the perfect backdrop for a pre-flight selfie.

According to social media watchers, the goodbye point is already one of the most tagged social spots in Sydney. AirportWorld reports that the launch coincides with the airport’s recent re-branding of Sydney Airport.

Further reading on: airport-world.com