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The UK’s largest hotel group, is cooking up: ‘hub by Premier Inn’

London

Are you into digital and online? You will probably like the new hotel concept that Whitbread PLC, the UK’s largest hotel group, is cooking up: ‘hub by Premier Inn’. The new concept will target major UK city centres such as London and Edinburgh, with the first ‘hub by Premier Inn’ to open on St. Martin’s Lane in London in autumn next year. ‘hub by Premier Inn’ is a city centre hotel that stands out for its excellent connectivity. In a compact 11.4 square metres ‘hub’ room is compact, but well appointed with all amenities.

It is also UK’s first hotel with its own app, letting customers control their hotel experience. You can book and check in online, as well as  pre-select your room temperature and light settings.  You can even choose which TV or radio channel you want playing in the room when you arrive. When it comes to drinking and dining, ‘hub by Premier Inn’ will have its own deli-style restaurant with plans to source produce from local suppliers.  Guests will be able to pre-order breakfast.

How? Well, of course, by using the ‘hub’ app!