Millennials turn business travel into ‘bleisure’

Millennial business travellers tend to plan and experience their trips in a different way. The young business traveller is keen to combine business trips with a few days off, for leisure purposes, also known as ‘bleisure’.

In 2017, HotelTonight saw a 50% spike in annual usage of its hotel booking app for business travel, with travelers tacking on weekends away to their business trips. In a report, Quartzy explores the habits of the millennial travel, finding that young travellers are “increasingly planning them in the same way they would a weekend away—which is perhaps why travel companies are adapting to their needs.”

According to HotelTonight, there is “a lot of growth in experiential business travel, where people are looking to combine a great, non-touristy place to stay with an easy booking experience—and great value for their company.”

Companies that want to attract talented millennials need to rethink their business travel strategies. A flexible work/travel arrangement is seen as a perk companies can offer to attract talent, Quartzy reports, quoting American Express Travel official saying: “we are starting to see top talent make career decisions around companies that offer flexible and favourable travel policies.”

Further reading on quartz.qz.com